From AKC:

AKC Companion Animal Recovery Introduces Revolutionary Microchip

New chip to provide more affordable alternative for veterinarians and animal
sheltersRaleigh, NC - In its continuing effort to improve the pet recovery
process in America, the American Kennel Club's Companion Animal Recovery
(AKC CAR) announced that it is introducing a revolutionary new microchip
identification system to the market.

The new AKC Companion Animal Recovery ID SystemT microchip is technologically superior and more affordable than microchips currently on the market.AKC CAR and Electronic ID Devices, Ltd.
(EID) have entered a distribution agreement, where AKC CAR has become the
exclusive distributor of TROVAN microchips in the United States companion
animal market. TROVAN transponders have been in production and used in a
variety of applications since 1991, using the most modern operational and
manufacturing technologies available.

The new AKC Companion Animal Recovery ID SystemT microchips are part of the American standard,
complying with the installed reader base used for identifying lost microchipped animals in most
animals shelters throughout the United States."This new system will provide
veterinarians, animal shelters, breeders and pet owners an alternative to
the more expensive microchips currently being offered in the market," said
Dr. Carmen Battaglia, President and CEO of AKC CAR. "Our commitment is to
increase the number of pets microchipped and enrolled in our recovery
service in order to increase the number of lost pets that we
recover.

"Through a newly-designed delivery system, the AKC CAR microchip is
implanted between the shoulder blades just below the skin of the pet. The
two-piece, patented delivery system places the microchip in the pet while
the lancet is simply retracted, leaving the chip in the precise location
intended. Other applicators push the microchip out of a needle into the
skin creating a risk of breakage and imprecise placement. Additionally, the
AKC CAR microchip is smaller than other microchips and less likely to
migrate.There are many reasons to support the AKC Companion Animal Recovery
ID SystemT.

AKC CAR:

• * Is the nation's largest not-for-profit recovery service
•  * Provides a live operator, 24 hours a day, 365 days a year
• *Has enrolled over 3.5 million animals and recovered over 320,000
• * Has along-term commitment to the pets in the database
• * Funds veterinarystudent scholarships, search and rescue teams, and disaster relief
• *Continues to offer free updates to the pet's record
  
  Upon enrollment, every pet owner receives a FREE metal collar tag containing the pet's microchip
  number and the AKC CAR recovery hotline (1-800-252-7894). The tag is a
  critical part of the recovery process, particularly if the pet is found by
  an ordinary citizen without a microchip scanner.
  
  "AKC CAR has worked diligently to identify and distribute a superior microchipping system,"
  continued Dr. Battaglia. "We are confident that this new microchip will
  lead to even more pet recoveries."
  
  For more information on the AKC Companion Animal Recovery ID SystemT,
  visit www.akccar.org/microchip or call 1-800-252-7894.